Area Sales Executive – General Trade, Bangalore ,Chennai

from 2 to 6 year(s) of Experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

Desired Competencies:

Market Execution, Business Development, Channel Partner Management, Selling & Negotiation,

Key Responsibilities:

Ensure achievement of secondary sales targets

  • Setting objectives for AW
  • Breaking objectives for AWSM (beat-wise)
  • Ensure communication of objectives to AW
  • Periodic tracking of objectives

AW Management

  • Align, support & motivate AW to meet business objectives
  • Ensure adequate infrastructure & systems
  • Act as a commercial interface between AW & BIL

Coach, manage & evaluate AWSM performance

  • Coach AWSM on BIL best practices & WOW
  • Train AWSM on Sales Call Process
  • Evaluate their performance Periodically
  • Provide on the job support / guidance for addressing territory specific issues

Ensure adequate service level in market & build business in existing & new outlets

  • Ensure adequate servicing at dealer points
  • Maintain relations with existing dealers
  • Increase the depth and width per dealer
  • Prospect new outlets
  • Perform activations as per decided by ASM

Execute visibility implementation & Merchandizing

  • Ensure adherence to plan-o-gram
  • Ensure execution of primary & secondary Merchandizing
  • Ensure execution of Visibility Implementation

Implement launch of new consumer promos / trade schemes & new products

  • Operationalize new product through communication & sampling
  • Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point
  • Track & review performance of new products / schemes

Market Intelligence

  • Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc

Maintain records & systems

  • PJP data
  • MIS reporting
  • Ensure Hub of UDAAN

Role:Sales Executive / Officer

Salary: Not Disclosed by Recruiter


Functional Area:Sales, Retail, Business Development

Role Category:Channel Sales

Employment Type:Full Time, Permanent


UG:Any Graduate in Any Specialization

PG:Post Graduation Not Required

Doctorate:Doctorate Not Required

Company Profile

Talent Leads HR Solutions Pvt Ltd

Talent Leads HR Solutions (P) Ltd. is an Executive search & Recruitment firm managed by a team of professionals. We conduct searches for top, senior and middle level professionals for startups and large organizations across multiple industries throughout India. Our foundation stone is our commitment to client satisfaction, deep regard for personal relationships and dedication to quality. We maintain the highest levels of integrity, confidentiality and professionalism in serving our clients and employ the most transparent search process. We accept only those mandates to which we are confident to deliver superior results and consciously restrict the number of clients in a specific industry to avoid off limit issues.
Company Info
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Contact Company:Talent Leads HR Solutions Pvt Ltd