Manager/ Senior Manager Trade Marketing at Delhi

From 6 to 11 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

1. Manpower Management

Responsible for increasing the ISD productivity and reduction in cost (CPA).

Creating Adequate infrastructure of Merchandiser at Distributor cost.

Training & development ofISD & Merchandiser.

Inspecting and validating outlets for ISD deployment and increase ISD contribution in Activation.

Budget allocation vs Spends Management

2. Market Visibility & Vendor Management

New Town Launch and ground activation.

Visibility index benchmarked to Competition.

POS Elements and Universe of outlets covered under Permanent & Soft visibility elements.

Execute the Visibility Initiatives on Festive/Season time at Modern Trade and Key Outlets (Sambandh Dealers).

Signing up of Key outlets for BTL campaigns and activity calendar

Develop vendors for quality output and timely execution of the quality norms.

Ensure accurate print work as per creative provided by marketing team.

Adherence to circle budgets and benchmark rates.

3. Market Visit & Feedbacks

Regular market visit to ISD counters and provide feedback on the market visit to the COMs

Prepare monthly reports on Trade Marketing expenditures.

Prepare and update planner on monthly activities and trade Circulars.

Visibility Audit

Increase the Brand Score through BTL activities

Desired Candidate Profile

4. MIS-Gathering claims & supporting documents/ reports

Ensure closure of POs

Prepare data analysis of effectiveness of money spent

Share with colleagues, individually and collectively, during every review meeting the data analysis about CPA and effectiveness of money spent

Effective POS Utilization by Distributor

Role:Client Servicing

Salary: Not Disclosed by Recruiter

Industry:Telecom / ISP

Functional Area:Marketing & Communication

Role Category:Advertising & Creative

Employment Type:Full Time, Permanent


UG:Any Graduate

Company Profile

Talent Leads HR Solutions Pvt Ltd

an execuitve search firm
Company Info
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Recruiter Name:rashmi

Contact Company:Talent Leads HR Solutions Pvt Ltd