Digital Marketing Manager (Mutual Fund), Mumbai

Position Purpose: Responsible for the formation, execution, and management of the company’s digitalmarketing efforts to enhance firms reputation and increase customer base.

PrincipalAccountabilities:

Analyze, plan and execute all web, database marketing, email, social media, and
search, display advertising campaigns.
Reviewing and optimizing design, content of all company digital assets
SEM / SEO campaign ideation, planning and execution along with monitoring web
traffic metrics
Optimize campaigns on day to day basis across digital and social media to strive
for maximum throughput.
Designing and building automated email marketing flows and email campaigns
including segmentation, testing, and deployment, and continually evaluate these
for improvements.
Conceptualizing and design hyper – personalization, insight-based campaigns.
Creating A/B split tests of marketing assets to improve campaign performance.
Measures and report performance of all digital marketing campaigns and
assesses against goals (ROI and KPIs). Visualize and build required analytics
dashboard and insight tools
Utilizes strong analytical ability to evaluate end-to-end customer experience
across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
Identify, ideate growth marketing strategies

Knowledge,

Creative with experience in identifying target audiences and devising digital

Skills,Competencies

campaigns that inform and engage
Demonstrated ability to manage and augment digital marketing strategies.
The ability to analyze various forms of data, knowledge of analytics tools, such
as Google Analytics, Decibel, Netcore(marketing automation tools), Facebook
Ads Manager, Google ads manager, Google Data Studio and a strong
understanding of SEO/SEM and social media platforms.
Deep knowledge of web design principles
Strong analytical skills, data driven thinking. Experience of SEO optimization
Strong communication skills
Strong proficiency in MS office, especially powerpoint excel
MBA – Marketing

Preferred IndustryExperience

Ecommerce, Fintech, Asset Management ; Insurance , Banking.
6 -7 years