Digital Marketing Manager (Mutual Fund), Mumbai

From 6 to 7 year(s) of experience
₹ 15,00,000 P.A.

Job Description

Roles and Responsibilities

Position Name Manager / Sr Manager –Marketing

Reports to(Position): Director, Head – Marketing & Products

Location: Mumbai

Position Purpose: Responsible for the formation, execution, and management of the company’s digitalmarketing efforts to enhance firms reputation and increase customer base.

PrincipalAccountabilities:

Analyze, plan and execute all web, database marketing, email, social media, and
search, display advertising campaigns.
Reviewing and optimizing design, content of all company digital assets
SEM / SEO campaign ideation, planning and execution along with monitoring web
traffic metrics
Optimize campaigns on day to day basis across digital and social media to strive
for maximum throughput.
Designing and building automated email marketing flows and email campaigns
including segmentation, testing, and deployment, and continually evaluate these
for improvements.
Conceptualizing and design hyper – personalization, insight-based campaigns.
Creating A/B split tests of marketing assets to improve campaign performance.
Measures and report performance of all digital marketing campaigns and
assesses against goals (ROI and KPIs). Visualize and build required analytics
dashboard and insight tools
Utilizes strong analytical ability to evaluate end-to-end customer experience
across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
Identify, ideate growth marketing strategies

Knowledge,

Creative with experience in identifying target audiences and devising digital

Skills,Competencies

campaigns that inform and engage
Demonstrated ability to manage and augment digital marketing strategies.
The ability to analyze various forms of data, knowledge of analytics tools, such
as Google Analytics, Decibel, Netcore(marketing automation tools), Facebook
Ads Manager, Google ads manager, Google Data Studio and a strong
understanding of SEO/SEM and social media platforms.
Deep knowledge of web design principles
Strong analytical skills, data driven thinking. Experience of SEO optimization
Strong communication skills
Strong proficiency in MS office, especially powerpoint excel
MBA – Marketing

Preferred IndustryExperience

Ecommerce, Fintech, Asset Management ; Insurance , Banking.
6 -7 years




Role:Marketing Manager

Salary: 15,00,000 P.A.

Industry:Banking

Functional Area:Marketing & Communication

Role Category:Marketing

Employment Type:Full Time, Permanent

Education

UG:Graduation Not Required

PG:MBA/PGDM in Marketing

Doctorate:Doctorate Not Required

Company Profile

Talent Leads HR Solutions Pvt Ltd

Talent Leads HR Solutions (P) Ltd. is an Executive search & Recruitment firm managed by a team of professionals. We conduct searches for top, senior and middle level professionals for startups and large organizations across multiple industries throughout India. Our foundation stone is our commitment to client satisfaction, deep regard for personal relationships and dedication to quality. We maintain the highest levels of integrity, confidentiality and professionalism in serving our clients and employ the most transparent search process. We accept only those mandates to which we are confident to deliver superior results and consciously restrict the number of clients in a specific industry to avoid off limit issues.
Company Info
X
View Contact Details+

Contact Company:Talent Leads HR Solutions Pvt Ltd

Website:http://careers.talentleads.co.in