Deputy National Lead Digital Business B2B & Cards, Pune

Hiring for Leading company

8 - 13 Years
Pune

Job Description

KEY ROLES AND RESPONSIBILITIES

DIGITAL MARKETING BLUEPRINT AND PRACTICES PLAN

Define the overall digital marketing strategy and therein, define the plan for each practice covering search, display, affiliates, mobile, ecommerce, content and social media. This will cover all proprietary digital assets and across our digital footprint on third party assets

Build category leadership through effective execution of overall strategy

INTEGRATED DIGITAL MARKETING

Leverage various platforms like Advertising platforms, listening tools, Campaign management platforms, Social platforms and alike, to orchestrate successful campaigns across the entire digital ecosystem

Create and execute integrated digital marketing plans to drive business and brand objective

TRAFFIC AND ACQUISITION

Own and leverage all managed marketing channels including: email, organic search, paid search, affiliates, app download campaigns, display advertising, and paid and social to drive

traffic to digital assets

Leverage originated traffic to drive campaign metrics

CONTENT MARKETING

Create and execute a comprehensive content marketing strategy to build psychological size

Leverage content to drive influence through social media platforms and relevant third party platform

PERFORMANCE MARKETING

Drive analytics implementation & usage across all digital assets and leverage BI to improve output metrics

Own reporting and analysis of campaigns, showing total impact of online marketing activities and overall online marketing ROI

Own return on Investment for all online marketing initiatives

Drive traffic and offtake growth on all devices (app, mobile site and desktop)

CROSS FUNCTIONAL & CROSS-COE COLLABORATION

Collaborate with Centers of Excellence within the function

Work with Analytics & BI to leverage data and drive higher ROIs

Work with Digital Capabilities COE to create new assets and enhance current asset outputs


The role reports to National Lead Digital Business B2B & Cards


REQUIREMENT

8-10 years marketing experience with the last 4 years in a senior digital marketing position in a high growth company. 6 years+ ecommerce experience is a must

Post graduate in business management or a specialization in digital marketing

Strong bias for E-commerce experience

Exposure to P&L management is a significant plus


Need experience in E commerce companies is desired or the digital department of the company.


NOTE

The client works 6 days a week from Monday to Saturday

The client is located in Pune


Salary: INR 35,00,000 - 40,00,000 PA.

Industry:Banking / Financial Services / Broking

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Online/Digital Marketing

Role:Social Media Marketing Manager

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Education-

PG:MBA/PGDM - Marketing

Company Profile

Talent Leads HR Solutions Pvt Ltd

Talent Leads HR Solutions (P) Ltd. is an Executive search & Recruitment firm managed by a team of professionals. We conduct searches for top, senior and middle level professionals for startups and large organizations across multiple industries throughout India. Our foundation stone is our commitment to client satisfaction, deep regard for personal relationships and dedication to quality. We maintain the highest levels of integrity, confidentiality and professionalism in serving our clients and employ the most transparent search process. We accept only those mandates to which we are confident to deliver superior results and consciously restrict the number of clients in a specific industry to avoid off limit issues.
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Contact Company:Talent Leads HR Solutions Pvt Ltd